Pakistan needs to focus not only on exports but also on global competitiveness trends, said Federal B Area Association of Trade and Industry (FBATI) President Sheikh Tahseen.

Tahseen said sustained competitiveness in the global market is the true guarantee of success. He emphasised that Pakistan must move towards technology, innovation and value-added exports, as global trade demands a modern export strategy.

“Increasing exports will not come merely from exploring new markets but from meeting international standards,” he said. Investment in technology and innovation is essential to maintain a position in the global market, he added, noting that the future of trade revolves around artificial intelligence and the digital economy. Pakistan possesses strong potential, a young workforce and an industrial base. Tahseen stressed that the country must prepare itself in line with future trade requirements.